5 Questions To Help Avoid Influencer Marketing Mishaps
Influencer marketing is currently all the rage, and for good reason. Much like affiliate marketers, influencer marketers help companies with their heavy lifting by spreading the word about a company’s...
View ArticleWalmart vs. Amazon: Is Walmart’s Latest Play to Compete too Risky?
Walmart is becoming increasingly aggressive in edging ahead of its greatest competitor, Amazon. According to the Washington Post: The $600 billion grocery market has been a particular point of...
View ArticleEmotional Triggers: How To Stop Wasting Money On PPC Ads!
PPC ads. When’s the last time that you’ve taken a moment to truly read and observe what they’re trying to convey? If you’ve taken even a momentary glance, then you’ll notice a few things: They’re...
View ArticleCrush 2018 by Investing in Your Strengths
There’s no way you could have gotten to where you are today without the unique strengths that set you apart. The problem is, many retailers are so overwhelmed by trying to grow and improve their...
View ArticleFacebook Says Enough to Engagement Begging and Newsfeed Clutter
Facebook’s Mark Zuckerberg has had enough! He’s decided to rip the rug out of his internationally-dominate social media platform, stripping things back to basics. Here’s how he’s getting things done:...
View ArticleFake Online Reviews: New Schemes, Decreased Confidence
Online reviews are relied upon heavily by eCommerce shoppers to help make important buying decisions. Marketers know this, and in order to drive sales, they’ve invented all sorts of crafty ways to game...
View ArticleEcommerce Vacations: More Efficient Than Travel Agents?
Up until the last 20 years, if a traveler wanted to book anything from a simple airline ticket to a grand vacation package, their primary option was to consult with a travel agent. In most cases, the...
View ArticleDumping Video Content On YouTube: Don’t Do It!
Have you considered what’s the hottest form of digital content marketing? While any type of digital content produced is better than none at all, hands down, video content has been a consistent winner...
View ArticleAre Bad Reviews Really Tanking Your Site?
Sources say that up to 92 percent of all online shoppers investigate and consult with online review sites before making a buying decision. Whether online shoppers want to book a stay at a hotel, find...
View ArticleHow Do Big Retailers Justify Their Arguments Against SEO?
Marketers need to be very clear about one thing: SEO, commonly known as organic search, is just as important of a digital marketing strategy as it ever was. Yet many retailer marketing directors aren’t...
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